Writing
Notes from the build
Field notes on GTM engineering, AI readiness, and how revenue teams actually get built. Practitioner-first, no hype.
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Is B2B SaaS dead?
AI made building cheap, so the thin stuff might be in trouble. The complex, the regulated, and the things nobody wants to own are not. Most internal builds skip the question that actually matters.
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Earn the right to automate
Why most AI projects fail on the foundation, and the calibration that separates AI worth building from AI worth skipping.