Winning the race: building a high velocity GTM engine with Claude Code
A walk through building a high-velocity GTM engine with Claude Code: the context layer, the data scripts, and the agentic workflows that let a small team move like a big one.
Speaking
On the record.
I speak and run workshops on building AI into GTM in a way that holds up: foundations first, calibration over hype. People leave able to tell the difference between AI worth building and AI worth skipping.
Most recently at Demand & Expand 2026 in San Francisco.
Workshops run a half or full day with your team: an honest read on where you are, what's worth building, and a plan you can act on Monday.
Past appearances
Breaking the cookie jar: Reducing cookie reliance for modern web apps
A practical look at reducing third-party cookie reliance for modern web apps.
Capability stopped being the gate. The question now is blast radius and half-life.
Formats
Available for the following formats.
- Conference keynote / breakout GTM systems, AI adoption, and calibration for practitioners. What the hype cycle gets wrong, and what to do instead.
- Workshop (half-day or full-day) Hands-on working session for revenue and marketing ops teams. An honest read on where you are, what's worth building, and a plan you can act on Monday.
- Panel and roundtable Peer-level conversation on AI integration, tooling decisions, and the foundations work that makes any of it hold up.
- Internal team session Bespoke session inside a company for GTM or marketing ops teams. Calibration first, then a clear-eyed build plan.