# Services Common engagements across GTM engineering and marketing operations. ## Marketing operations and sales handoff The handoff between marketing and sales is where most pipeline goes quiet. I build the architecture and workflows that close that gap, designed for how the two teams actually work together. ## Attribution and reporting Tracking UTMs and conversions is the easy part. The real work is one set of numbers marketing and sales both recognize, and a reporting layer people stop arguing with. ## Martech management Most organizations use a fraction of what they've bought. Whether you're onboarding a new platform or consolidating for efficiency, I've seen where these systems fail and can get the most out of your investment. ## GTM knowledge management Agents and automations can only work from what's been written down. I turn tribal knowledge and undocumented process into clean, current knowledge bases your team and your systems can actually use. ## Post-acquisition data merges An acquisition means two CRMs, two automation platforms, and two versions of every account. I plan and run the merge so the combined team works from one clean system and keeps its history. ## Data normalization and hygiene Duplicate accounts, mismatched picklists, and fields nobody trusts slow every team down. I clean the data and set the standards, with checks in place so it stays clean after I leave. ## Website builds I design and build marketing sites that load fast, track correctly, and stay easy for your team to update. The stack stays simple and you own all of it. ## SEO and AEO auditing Your buyers now ask AI assistants before they ever hit a search results page. I audit how visible you are in both, deliver a prioritized fix list, and can build the fixes myself. ## Education and enablement for GTM teams Tools only pay off when the team can run them. I run working sessions and write the documentation that brings marketers, sellers, and ops up to speed on the systems they use every day.