# Ronnie Duke > GTM engineering and marketing operations consulting for B2B revenue teams. Independent GTM-engineering and marketing-operations consulting for B2B SaaS revenue teams. Foundations first: earn the right to automate. ## Services - **Marketing operations and sales handoff**: The handoff between marketing and sales is where most pipeline goes quiet. I build the architecture and workflows that close that gap, designed for how the two teams actually work together. - **Attribution and reporting**: Tracking UTMs and conversions is the easy part. The real work is one set of numbers marketing and sales both recognize, and a reporting layer people stop arguing with. - **Martech management**: Most organizations use a fraction of what they've bought. Whether you're onboarding a new platform or consolidating for efficiency, I've seen where these systems fail and can get the most out of your investment. - **GTM knowledge management**: Agents and automations can only work from what's been written down. I turn tribal knowledge and undocumented process into clean, current knowledge bases your team and your systems can actually use. - **Post-acquisition data merges**: An acquisition means two CRMs, two automation platforms, and two versions of every account. I plan and run the merge so the combined team works from one clean system and keeps its history. - **Data normalization and hygiene**: Duplicate accounts, mismatched picklists, and fields nobody trusts slow every team down. I clean the data and set the standards, with checks in place so it stays clean after I leave. - **Website builds**: I design and build marketing sites that load fast, track correctly, and stay easy for your team to update. The stack stays simple and you own all of it. - **SEO and AEO auditing**: Your buyers now ask AI assistants before they ever hit a search results page. I audit how visible you are in both, deliver a prioritized fix list, and can build the fixes myself. - **Education and enablement for GTM teams**: Tools only pay off when the team can run them. I run working sessions and write the documentation that brings marketers, sellers, and ops up to speed on the systems they use every day. ## Projects - [TrailSpark](https://www.ronnieduke.com/projects/trailspark/): AI signal-intelligence platform that builds buying-group intelligence for PLG. Connects the committee across your systems, then tells you who's missing and how to activate them. - [Next Up Poker](https://www.ronnieduke.com/projects/next-up-poker/): Platform for local poker rooms to manage their website and games for members. - [Job Scout](https://www.ronnieduke.com/projects/job-scout/): A skill that helps automate job search, company research and interview prep. ## Writing - [Is B2B SaaS dead?](https://www.ronnieduke.com/writing/is-b2b-saas-dead/): AI made building cheap, so the thin stuff might be in trouble. The complex, the regulated, and the things nobody wants to own are not. Most internal builds skip the question that actually matters. - [Earn the right to automate](https://www.ronnieduke.com/writing/manifesto/): Why most AI projects fail on the foundation, and the calibration that separates AI worth building from AI worth skipping. ## Links - LinkedIn: https://www.linkedin.com/in/ronnieduke - GitHub: https://github.com/ronnieduke - Full text for LLMs: https://www.ronnieduke.com/llms-full.txt